As Tom Petty said, "The Waiting is the hardest part."
I have wanted to take this photo for almost 2 years now. It is on the corner of 32nd St. and Oak St. in Phoenix. Usually, the sun is not right or too harsh and it washes the colors out. Or, they would have "Corona" Beer banners plastered all over it.
Two Saturdays ago everything was perfect. I was in the area because I took my daughter to her painting class. It was raining lightly. And there were no ugly banners in place. I drove by but it was raining into where I would have my lens pointing. So I drove around some more, got a cup of coffee, went to see Rod. An hour and a half later the rain stopped and it was still overcast. Perfect for color! I drove back, set up the 4x5" camera and made the exposure in less than 10 minutes.
I love this image... it has so many colors in it and they are all very strong. And the cow makes the image. I can't wait to see it printed large.
Richard Coda has been photographing since he was a teenager. In college he fell in love with images made with large format cameras. Starting with a 4x5" view camera, he soon moved up to an 8x10" camera and, most recently, has begun working with an 11x14" camera.
While he photographed landscapes early in his career, recently his work has focused on that which has been overlooked, forgotten, or looked at, but not seen. He finds compositions where others see the ordinary, or nothing at all. While concentrating on black and white for most of his career, Richard has found a new love for color, using color as the subject, while still retaining his classical aesthetic for form, line and tone.
Please visit his websites at www.rcodaphotography.com and www.pctype.com